Alice is a proponent of the ‘Made in Italy’ heritage as a source of promotion for national identity and sustainability.

Sustainability as a word has been so frequently used, that its true meaning has been misappropriated. While it refers to environmental issues, it also applies to social and economic issues, education, health care and the development of communities.

Sustainability is not about depriving humanity, but to help it come up with new and better ways to fulfill its needs, without being detrimental to the future generations. This is where the value of Alice’s human-centric approach comes into play.

Each member of the Alice community plays an integral part towards its success. We can no longer look at ourselves as individuals, but as a part of a movement towards a greater good.

Each member takes on the physical manifestation of an ‘i’. They are the ones who help break the cycle of life behind bars, by allowing for the continuous production of ethical goods.


Via Socially Made in Italy, Alice has a commitment towards the three P’s: people, production and planet.

People: Restoring dignity one object at a time
Production: Preservation and education of Italian craftmanship
Planet: Providing a fair and ethical workforce, while creating a circular economy, in order to protect our planet.

As such, it is an active participant towards the realization of the Sustainable Development Goals, set for 2030, by the United Nations.

Of the 17 goals, presented by the United Nations, Socially has adhered to seven of them specifically, to advance the cause, with the goals 10 and 17 being the most significant ones.

Goal 4: Quality Education
Goal 5: Gender Equality
Goal 8: Decent work and economic growth
Goal 10: Reduce inequalities
Goal 11: Sustainable cities and communities
Goal 12: Responsible consumption and production
Goal 17: Partnerships for the goals.

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