DESIGN AND EXECUTION BY ABBRUZZO+ASSOCIATES
THE RATIONALE BEHIND ALICE’S VISUAL IDENTITY IS TO MAKE CLEAR ALICE’S REASON FOR EXISTING.
Our want is to give purpose and to support Alice’s actions; to guide the organization forward and to demonstrate Alice’s values. Lastly and most importantly our work allows for consistency and appropriateness. This mandate is best described as Graphic Design for a Non-Profit Organization. We used a grid in order to achieve a disciplined look with a minimum of restrictions. We applied the grid to every suggested format. The grid ’s basic unit is the square.