i believe that for all of us to prosper, men and women need the same opportunities to succeed.
i believe that buying locally-made products are essential for our long-term economic viability.
i believe that traditions matter.
i believe that craftsmanship is a knowledge that needs to be preserved.
i believe that my heritage is important and helps define who I am.
i believe that collaboration is an important part of our society and is essential for our prosperity
i believe that I my contribution is necessary, and that I should be an active participant in our society.
i believe that my decisions should consider their environmental impact.
i believe that my knowledge has value and needs to be passed down to future generations.
i believe that small changes can make big differences.
i believe all of this because i Am Dignified, Global, Accountable, Inspired, Important, Ethical, Sustainable, Craft, and Tradition.


Alice’s participating members learn a trade, help in the preservation and propagation of traditional Italian craftsmanship, but most importantly, become active participants of the Italian economy, upon reentering society. Each individual’s input not only becomes pillars of the ‘Made in Italy’ brand, but also sources of its future prosperity.

You see, the decision to purchase an item produced by Alice, isn't just an investment towards a more ethical and equitable future, for all. It is also an investment in the preservation and propagation of knowledge; the knowledge of the history behind the craftsmanship required to produce an item. It is our contribution towards saving the artistic crafts from the threat of extinction.

The societal impact therefore becomes two-tiered. Firstly, the immediate effects are felt throughout Alice's efforts and the lives of their employees. The second, however, becomes a long-term asset for all. Regardless of ethnicity, the workmanship developed, over the centuries, in Italy, has left its mark. It has become the benchmark for the fashion industry. By conserving these techniques, Alice allows for future generations to not only learn from them, but to also help them evolve with it.

Alice is dedicated to Italy’s craftsmanship of excellence and to the “intelligence of the hand”, which is perpetuated by artistic crafts both in Italy and in the world.

Empowering Alice isn't just a way of becoming part of a movement; it is a means of unleashing our individual capacity to make an impact on the world. It is a method of communicating that the strength of one, comes from how it can influence the collective.


Every person, who becomes an i, weaves themselves into Alice's rich mosaic of equality, tradition and sustainability. Every shade of i enhances the beautiful tones set off, from the cooperative's work. When we support Alice, we are all Italy. Regardless of where we are in the world, every purchase or donation made, makes us patrons of the true meaning behind Made in Italy: craftsmanship, quality, knowledge, experience and pride in the work. We become conservationists of excellence.

Change comes from the inside. We all hold the capacity to ignite it within ourselves. We can all be social reformers, if we listen to the power of the i, we hold. We are all special. We all have purpose. It is time to harvest it and show the world how I am Alice.

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